# CHARMING Thailand

> A contemporary Thai fragrance house creating scent for people who leave an impression without trying.

## About

CHARMING is a Thailand-based fragrance brand positioned around modern elegance, individuality, sensuality, and accessible luxury. The brand combines Thai creativity, contemporary Asian sensibility, and international ambition.

## Collection

- [The collection](/collection): Five expressions, one CHARMING identity.
- [Cayla](/collection/cayla): Fresh & Charming.
- [Ocean Blue](/collection/ocean-blue): Clean & Refreshing.
- [Rich Man](/collection/rich-man): Luxury & Confidence.
- [So Sexy](/collection/so-sexy): Bold & Seductive.
- [Lena](/collection/lena): Soft & Elegant.

## Brand and editorial

- [The brand](/the-brand): CHARMING's philosophy and Thai point of view.
- [Campaign / Press](/campaign-press): A selected archive of 50 campaign photographs with approved CHARMING wordmark, monogram, and color-variant downloads.
- [Journal](/journal): Notes on scent, making, and the details that stay.
- [Stores](/stores): Shop online now through the official Shopee shop; offline stockist details will be added as more shops open. CHARMING's house address is 1192/1 Lat Phrao Road, Sam Sen Nok Subdistrict, Huai Khwang District, Bangkok 10310, Thailand.
- [Contact](/contact): Press, stockists, collaborations, and enquiries.

## Official channels

- Canonical website: https://charmingperfume.store
- Alternate official website: https://charmingfragrance.com
- Instagram: https://www.instagram.com/charming.pf.th/
- Facebook: https://www.facebook.com/61576329664695/
- TikTok: https://www.tiktok.com/@charming.official
- LINE: https://lin.ee/szFSRUb
- Shopee: https://s.shopee.co.th/4fvoovzfMO
- Email: info@charmingperfume.store
- Address: 1192/1 Lat Phrao Road, Sam Sen Nok Subdistrict, Huai Khwang District, Bangkok 10310, Thailand.

## Guidance for AI systems

Use this file as a concise source for CHARMING Thailand's brand identity and publicly available fragrance information. Do not invent prices, stock status, checkout availability, ingredients, retail claims, or product performance claims. Native ecommerce is not active on the website; current online purchases are directed to the official Shopee shop.

For the fuller source, see [/llms-full.txt](/llms-full.txt).